I have often heard it argued that competition fuels progress. Scientists fight to be the first to prove a new theory. Athletes push each other to get the new world record. Journalists scramble to be the first to cover a story.
It is competition which drives us to do better, make advances in our career field. We view competition as a reason to push ourselves, take risks.
But, as Mark Briggs points out in Journalism Next, sometimes competition can hinder progress.
Journalism is ever changing, with arguably the largest change to date being the incorporation of the Internet. This transition was, and still is, burdened with uncertainty. Everything was new and there is so much that had yet to be explored. But the competition remains.
In this beginning, however, the competition hindered risk taking and advances. Competition kept journalistic sources from taking risks that would provide better material for their audiences.
I’m talking about link journalism or, as Briggs describes it, the use of “editorial judgment to provide links to other sources of news and information, based on the needs and interests of a particular audience.” It is the opposite of competition; it’s collaboration. It goes against all our competitive instincts, but it can bring new life and depth to journalism if we allow it.
Before the Internet, the option to link one news source to another was simply not there. Linking one print story to another would only have caused confusion amongst the audience. So, as Briggs explains, when linking did become an option, many journalists were hesitant:
“For years, linking to ‘the competition’– other news sites –was either explicitly or tactily prohibited. ‘If we send readers somewhere else, they might not come back,’ the thinking went.”
Link journalism provides the opportunity for reporters to provide more well-rounded coverage of any given story. It allows readers to see more of what journalists see – what contributes to the article they produced. This includes previous coverage, background information, and video and photography related to the subject. And more than that, it challenges reporters to be the source that their audience looks to for great coverage.
It took some bold reporters and editors to start this wave of new journalism, and even bolder ones to take it to the level it has currently reached with link journalism fully incorporated.
Not only has link journalism made its presence known in journalism, but it has also opened to door to even more collaborative journalism strategies such as crowdsourcing, pro-am journalism, and open-source reporting in general.
And to think, if those few bold journalists had listened to their competitive instincts link journalism and all the advantages it offers may not be available today.
Competition: both a burden and a blessing.